The first batch of "UGA Premium Siberian Sturgeon Caviar" went on sale this month. The label bears the university's colors and logo.
The slogan? "They have Gatorade ... we have caviar." Take that, University of Florida!
"People think of Georgia as the Peach State, but Georgia really ought to be the sturgeon state," said Doug Peterson, associate professor of fisheries and aquaculture at UGA.
Four species are native to the state, he said.
Peterson has spent about eight years developing a way to protect the fish in the wild, saying it's being pushed to extinction because of the value and demand for caviar.
He
