Iglo UK delists salmon fish fingers

Permira-owned Birds Eye Iglo has taken its salmon fish finger off UK retail shelves, the group confirmed to IntraFish.

The range, which was rolled out in November 2008 -- coinciding with Prince Charles's 60th birthday -- was a "very small part of the UK fish finger portfolio," a spokesperson for Iglo said.

Last year, the group sold 2.4 billion fish fingers of which only around 290,000 were salmon, which essentially amounts to 0.1 percent of the total, he said.

"The Birds Eye brand still has the leading cod and Omega 3 ranges in the country, which remain a firm family favorite," he said.

IntraFish