High Liner: Brand makeover not central to turnaround plan

Milestone anniversary cited as opportunity for brand redesign.

Captain Higher has been well known to consumers on the frozen foods aisle for 40 years. — Captain Higher has been well known to consumers on the frozen foods aisle for 40 years.Foto: High Liner

John Evans

Published 18 April 2019, 21:04Updated 18 April 2019, 21:04

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