Webjorn Barstad, CEO of Norwegian harvester Havfisk, showed the audience at the IntraFish Seafood Investor Forum 2015 the global whitefish sector's outlook, including both opportunities and risks.
As Norway's key whitefish producer, Barstad is keenly aware of the challenges facing the sector, and No. 1 for him is prices.
Historically, cod prices have varied dramatically, with two big drops following financial crises and quota increases.
In addition, the industry has a much bigger challenge in predicting costs in comparison with the aquaculture sector.
Freight