Retail giant Whole Foods Market, importer Blue Circle, feed giant BioMar and Norwegian fish farmers Kvaroy and Selsoyvik, Norway introduced a new salmon raised on an innovative feed called In the Blue in New York City last week.
The feed led to the first farmed salmon with a fish-in, fish-out ratio below 1 to 1 and earned the “Good Alternative” rating from the Monterey Bay Aquarium Seafood Watch on Monday.
"It's game changing. No one has set these ambitious goals and reached them," said Vidar Gundersen, sustainability manager of BioMar at the event, attended by IntraFish.
Currently,
