Northern Ireland’s Glenarm Organic Salmon is investing £100,000 (€137,985/$154,618) in a series of marketing activities to grow its exports to the United States, Asia and the Middle East to more than 80 percent of sales.
The investment also marks an important step by Glenarm Organic into added-value products.
Glenarm recently launched a new organic smoked salmon aimed at premium customers such as hotels and restaurants. Among recent high profile customers is the Amwaj Rotana - Jumeira Beach Residence in Dubai.
It already exports fresh and frozen salmon to 30 markets from San Francisco and New York in the United States to Dubai, Singapore and Hong Kong.
The
