Anti-pangasius campaigns, often promoted by competing seafood interests and spread on social media, can easily misrepresent the realities, said the Global Aquaculture Alliance in a press release Monday.

The NGO was responding to international supermarket giant Carrefour dropping the fish from its shelves in several countries in response to 'consumer concerns'.

"Pangasius can be produced responsibly and to rigorous food-safety standards and therefore can be purchased with confidence on these grounds," said the GAA release.

"Pangasius producers certified to Best Aquaculture Practices (BAP) standards are subject to rigorous food-safety inspection and environmental production controls.