German frozen seafood giant Frosta came out of 2017 with a 7.5 percent increase in sales, reaching €501 million ($618.8 million), in large part thanks to a 50.2 percent increase in frozen fish sales alone.
The company's domestic brand was the primary growth driver, and last year, according to CEO Felix Ahlers, that growth continued, with the extension of the mark into new countries.
What were the three most significant developments for your business in 2018?
The launch of our branded Frosta business in Italy and the launch of our regional fish assortment from the North Sea, with saithe in particular.
