French processor launches ASC shrimp lines
Launch of Ecuadorian king size and cocktail shrimp is supported by makeover of BIO range.
French shrimp processor Escal has launched two lines of Aquaculture Stewardship Council (ASC)-approved shrimp.
Escal says its 'king size' Ecuadorian line, available in 250 gram size, is guaranteed antibiotic free at all stages of the production process.
The Alsace region-based processor has also launched a smaller cocktail shrimp product available in 330 gram packs.
Both products have a recommended selling price of €8.90 ($9.94).
Escal has also given a makeover to packaging for its BIO shrimp range launched in 2010.
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