John Elway will put the power of his name to the test again, this time with a Cherry Creek restaurant that could evolve into a chain of eateries.

The former Broncos quarterback and his investment team are negotiating a lease with the owners of the Cherry Creek mall for a site, and they still have to pick a name for the steak and seafood restaurant.

When the restaurant opens this fall, the Hall of Famer will be looking to break the losing streak of other sports celebrities who struck out in the food business.

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