Building a brand is difficult enough. Building a frozen seafood brand is a few light years beyond difficult.
There isn’t much room bestowed to frozen seafood in US supermarkets, and the space that is there is largely dominated by veterans such as Gorton’s, SeaPak and Van de Kamp's, among others.
So why do the folks at Alaskan Jack’s Seafood Corp. think they have a brand that will be able to nudge its way into the tiny crowded house of frozen seafood and carve out a share of the space?
Being nimble and paying attention to flavor trends is one of the brand’s most significant points of differentiation, said Mike Klein, vice president of sales for Alaskan Jack’s Seafood.
