From his office in Manchester, Jaffa follows closely with the development of retail prices in the United Kingdom and elsewhere.
According to his estimates, one in three of all U.S. supermarket chains ran sales offers on farmed salmon over Easter. Alert consumers were allowed to save between $1 (€0.70) to $3 to (€2.20) per pound, with discounted prices averaging $7 (€5.15) per pound.
The lowest price hovered around $1.
Below is Jaffa's list of prices by retailer for standard filets of farmed Atlantic salmon, in price per pound.