Dutch agency rules Princes 'misleading consumers' with MSC logo

The Dutch Advertising Standards Committee ruled the company's sustainability claims don't hold up, in a decision likely to have ramifications for the Marine Stewardship Council.

Advertising body recommends Princes should stop using a number of statements on its tins.
Advertising body recommends Princes should stop using a number of statements on its tins.
Published 22 September 2017, 12:13Updated 22 September 2017, 12:22