I certainly wasn’t there for it, but there was allegedly a time when grocery stores in the UK carried brands, and there was only a mild concern that private-label or store brands would pose a threat to the stories marks that had reigned for, in some cases, several decades.

That’s certainly not the case today, and with a whopping 41 percent of the country’s spend going toward private-label products, IRI calls the country "the birthplace of private label." All major retailers in the country have vast selections of store brands, and they’ve spent years and years training their shoppers that store brands are equally as good – if not better – than some branded options.

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