How do you grow a seafood market such as Germany? Be fresh, be quick and communicate the real value of your seafood to your clients, according to Hartwig Retzlaff, CEO at Deutsche See.
And the Bremerhaven-based company should know: Since Peter Dill, Egbert Miebach and Andreas Jacobs bought the company in 1998, it has been one of the market leaders in the German fresh and chilled seafood market, reaching around €375 million ($425.3 million) in turnover last year.
In the last two years, the company made a raft of top management changes, with Dill stepping down from his role as executive CEO and the appointment of Retzlaff as CEO responsible for purchasing and distribution, and Ulrich Grewe as managing director of production and technology.
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