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Until 2010, the only real connection between the US seafood and oil industries was their shared interest in use of the Gulf of Mexico waters. That did not exactly make them friends.

But after BP spilled millions of barrels of oil into the Gulf, the oil giant gained strong legal incentives to help the injured Gulf seafood industry out, and this Olympic season it did just that.

As part of BP’s sponsorship of the 2012 Olympic Games, it sponsored a “Spirit of the Gulf” initiative to promote seafood from the Gulf of Mexico.