The new line of food and supplements from GO3, as the new company is called, launched into the U.K. market Oct. 16, at retailer Tesco.
Beckham, a football superstar who has attained global celebrity status, is featured prominently on packaging of the GO3 products. All food in the line is supplemented with omega-3s, another key selling point.
“The idea behind the company is making everyday food better. It is difficult to get kids to eat two portions of oily fish a week,” Neil Sanderson, managing director of GO3 told IntraFish.
GO3's
