Costco slaps Kirkland tag on Regal tilapia loins

The sales volume of the tilapia loins, which have risen from one million pounds in 2005 to an estimated six million pounds for 2010, are at such a level the line has the volume to come under the Kirkland brand, said Regal Springs President Mike Picchietti.

Costco is working direct with U.S.-based Regal Springs, cutting Canada-based High Liner Foods -- which acted as supplier up until the start of 2009 -- out of the arrangement.

“Going Kirkland is an honor,” Picchietti told IntraFish.