Following more than a year of steep growth for Codfarmers’ STRØM brand of vacuum-packed back loin cod fillets, the company is diving into the Swiss market next week and throwing two more products into the mix by June.
The new STRØM belly loin and STRØM gourmet bites, like the original STRØM back loin, are farmed in Norway and cut prior to rigor mortus – the natural stiffening of the fish after death – which makes for a higher quality product and longer shelf life, Codfarmers CEO Harald Dahl toldIntraFish on Tuesday.
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