Thai Union’s planned acquisition of a 51 percent stake in German canned seafood giant Rügen Fisch, will allow the latter to boost its tuna portfolio in Germany as well as develop its position in the United States, Andrew Bergmann, CEO of Rügen Fisch, told IntraFish.
Tuna is the fastest growing category in Germany at the moment, and therefore a key strategic market for Thai Union.
Meanwhile, through the partnership, Rügen Fisch will be able to leverage its already strong position, reputation and branding to create a larger tuna product portfolio in the country, Bergmann said.
“For
