Canada’s lobster industry is stepping up diversification efforts as part of a strategy aimed at avoiding becoming collateral damage in international trade disputes.

Industry executives are looking to move deeper into the Asian market in particular. A mission has just returned from Singapore, which although small in scale, is seen as a gateway to other markets in the region.

“We want to avoid becoming too reliant [on one country or region] so that we don’t get caught out,” Geoff Irvine, executive director at the Lobster Council of Canada, told IntraFish.