Can Bristol Bay build a salmon brand?

The Bristol Bay Regional Seafood Development Association (BBRSDA) is launching a spring marketing campaign, and organizers hope it will attract American consumers to the brand.

The campaign will be launched in "a small to medium-sized city," BBRSDA Executive Director Becky Martello told IntraFish, one that's not on the coast, although they haven't fully decided on the which city.

BBRSDA is a non-profit funded by fisherman -- the budget isn't sky-high, she said. The $700,000 that the board of directors alloted for this project is coming directly from BBRSDA's budget, which is funded by the drift fleet, which approved an annual 1 percent assessment to support the group.

"Our