Burger King launches discount promo on fish sandwich

Fast food group Burger King last week launched a limited time two for $5 promotion, offering customers a mix-and-match option for three of its items, including its Premium Alaskan Fish sandwich.

The deal is being promoted with a new TV advertising campaign, as well as rotation on YouTube and other social media channels.

Last year, the restaurant chain switched the primary ingredient from pinbone out Alaska pollock to deep-skinned Alaska pollock, a move that took volume away from pinbone out production.