In spite of the recession, the firm’s sales are projected to double this year, largely thanks to its new line of Sustainable Seafood Bites made using crab, tuna, salmon and pollock.
The line proved to be a “standout seller,” but other SKUs have been a big hit, President Jaap Langenberg told IntraFish.
Blue Horizon is the country’s biggest supplier of Naturland-certified shrimp.
The California-based company will not advertise its products as organic until the United States Department of Agriculture's National Organic Program (NOP) has completed the rulemaking process for organic seafood standards.
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