With existing players such as Frosta, Iglo Foods Group, Royal Greenland and Pickenpack, Hussmann & Hahn Seafood, the German whitefish processing sector is fiercely competitive.
Added to the amount of large plants are the price-driven discount retailers and consumers, making the market even more of a fight.
Despite this Finnbogi Baldvinsson, former CEO of Icelandic Group and Pickenpack -- now part owned by Pacific Andes Resource Development -- feels his new venture can succeed in this sector.
Having the backing of Nippon Suisan Kaisha (Nissui), the world’s second largest seafood company, will help, he told IntraFish.
Nissui holds 60 percent of Leuchtturm Beteiligungs- und Holding Germany, the parent company of the sales and processing companies Baldvinsson is building up, named The Seafood Traders (TST) and TSP The Seafood Processor (TSP).
The Japanese company will supply the TSP plant with Alaska pollock raw material from its US-based operation Unisea, as well as giving TST the chance to sell products from Nissui’s other European plants, such as Cite Marine in...
