Hendrik Colpaert, commercial director at Anova Seafood, will leave the company by the end of February to take up a new role outside of the seafood industry.

Colpaert’s new role will be within the confectionery sector as commercial director of Astra Sweets in Belgium.

"The company has lots of similarities with Anova Seafood: it's also a family owned business with a clear focus on private-label business towards the European retail," Colpaert told IntraFish.

“With my experience, understanding of market dynamics and network, I'm convinced to be able to play an important role in rolling out and implementing this strategy.”

At Anova Seafood, Colpaert’s commercial management role will be filled by two appointments.

Erwin Spook, who has been with Anova for more than 10 years, will become sales manager for the fresh department, and Arjan Oosterlee will become the new sales manager for the consumer department.

Oosterlee is a senior manager with a strong background in sales and trade marketing at different FMCG companies in Holland.

He is currently marketing and sales manager at Hilton Meats Zaandam.

“I'm thankful to Anova for all the great things we could develop together over the last 10 years, especially in the fields of sustainablity and market development,” said Colpaert.

“For sure there will be moments in the future where I'll miss the great seafood sector: with consumption patterns and shopping behavior changing rapidly and with lots of fishing, farming and processing companies looking for ways to optimize their activities, the seafood sector is set for great developments over the coming years.”

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Anova's commercial director to step down