“The seafood industry has to improve on relating to the grocery retail chains. They don’t deal willy-nilly, on the spot market. You can’t just offer them products. They also think category, methodics and systematics. It’s exactly this methodics the seafood industry urgently needs to bone up on,” Fossberg told IntraFish.

Fossberg is a consultant in his own firm, JF Consulting. Previously he represented Norway as an export delegate in Peking, China, and has been the group director for industrial activities for the grocery retail chain Coop.

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