A French advertising ethics panel heard the case on Friday against an Intermarche advert over claims that it misleads consumers by touting responsible fishing credentials.
The claim was brought forward by Bloom, an environmental foundation created by Claire Nouvian in 2005.
Defending the claim was Tristan Douard, the director of Intermarche’s fishing fleet Scapeche, which is also France’s largest fleet.
According to Nouvian, the Intermarche campaign (pictured left, or in full here) misleads consumers by using a logo (pictured) that looks like an eco-label even though Intermarche’s fishing fleet does not have an eco-certification.
The
