'We are changing the way we are thinking': Bass and bream giant Avramar finds a roadmap in salmon farming's success

Instead of focusing on 'where we are going to sell fish we have in the cage,' the company is focused on the full value chain, new products and new species, top executives told IntraFish.

Alex Myers is CEO of Avramar, the new name joining Andromeda, Nireus and Selonda.
Alex Myers is CEO of Avramar, the new name joining Andromeda, Nireus and Selonda.Photo: Andromeda
Published 18 February 2021, 06:03Updated 21 February 2021, 20:16