It was a whirlwind year for the Alaska pollock industry. While other seafood categories took major hits from foodservice challenges, whitefish companies such as Gorton's saw campaigns to boost fish stick consumption soar, in part because of a revamp of the company's marketing strategy, but largely thanks to COVID-19 boosting frozen pollock seafood sales globally.

And much of the momentum behind pollock's increasing presence in both the United States and abroad is thanks to Craig Morris, the CEO of The Association of Genuine Alaska Pollock Producers (GAPP).