Sales of smoked salmon in the United Kingdom have been climbing since the COVID-19 pandemic shut down restaurants and forced consumers to get more creative with at home dining, and this has opened up a whole variety of opportunities for companies, and brands, operating in the sector.

One such company that has made a notable splash in the sector over the past few months is Bleiker's Smokehouse, a Yorkshire-based firm looking to shed smoked salmon’s image of being a luxury, high-priced, inaccessible product and make it more of an everyday item.