Cermaq clinches China deal for its True Arctic salmon brand

Salmon producer is betting on a branded product to regain Chinese confidence.

Arild Aakre, Cermaq's head of global sales and marketing, at the 2019 Brussels show. — Arild Aakre, Cermaq's head of global sales and marketing, at the 2019 Brussels show.Foto: Anders Furuset/IntraFish

Published 4 September 2020, 02:01Updated 4 September 2020, 23:17

Cermaq Arild Aakre China Shanghai Fiord Farmed salmon