Shrimp leaders continue exploring US generic marketing initiative

An organizing committee exploring options for potentially creating a new US shrimp marketing program is winnowing its alternatives, George Chamberlain, president of the Global Aquaculture Alliance (GAA), told IntraFish.

At GAA's Global Outlook for Aquaculture Leadership (GOAL) conference in Guayaquil, Ecuador, in September, nearly 60 shrimp industry leaders met to initiate discussions on the need for a shrimp marketing council and how such a group could be created.

Since then, a group of 15 shrimp producers, buyers and other stakeholders who volunteered to serve on an organizing committee for the project have been meeting, most recently during the Boston seafood show in March.