Why Nomad chose Findus for its first foray into America

The success or failure of the venture could dictate big changes to how the group operates, including potentially investing in US facilities.

America, meet fish n' chips. Findus' new products in the market will include an 'English Style' battered fish range. — America, meet fish n' chips. Findus' new products in the market will include an 'English Style' battered fish range.Foto: Flickr/Schroder & Schombs

Dominic Welling

Published 27 February 2019, 08:53Updated 27 February 2019, 13:33