Markets

UK value brands flourish as cost-of-living crisis continues to hobble consumer spending

Tough economic times are driving consumers search for lower cost products with no end in sight

In times of economic uncertainty, lower cost private label products are favored by consumers.
In times of economic uncertainty, lower cost private label products are favored by consumers.Photo: Shutterstock
Private LabelNomad FoodsRichard HarrowIPLCKantar
Published 11 September 2023, 07:00Updated 11 September 2023, 07:00