Which US retailers do Americans trust most when buying fresh seafood?

According to a survey of 10,082 US shoppers by market research firm BrandSpark, Texas-based supermarket chain HEB is the most trusted retailer of fresh seafood.

Rounding out the top five, in order, are Florida-based Publix, New York-based Wegmans, Kroger, and Price Chopper.

Surprisingly perhaps, Amazon-owned Whole Foods Markets, which has long been associated with fresh, sustainable seafood, came in at No. 9 on the list. The chain did top the list in the survey's most trusted Natural & Organic Grocery store category.

Retail behemoth Walmart was the No. 1 most trusted chain among conventional format grocery stores, according to the survey.

Most trusted fresh seafood retailers in the United States.
1. HEB
2. Publix
3. Wegmans
4. Kroger
5. Price Chopper
6. ShopRite
7. Giant Eagle
8. Giant Food Stores
9. Whole Foods Market
10. The Fresh Market