With national media focused on declining populations and closures this year for Alaska's red king and snow crab fisheries, golden king crab sellers are hoping to make more inroads with US retailers and restaurant operators.

Last month, the surprise closure of the Bristol Bay red king crab and Bering Sea snow crab fisheries sent buyers already pressured by the halting of imports from Russia scrambling for alternatives -- but with few places to go.

But one viable alternative is emerging, and suppliers and celebrity fishermen are hoping to see it gain momentum.