With inflation at a 40-year-high, consumers may be hitting a wall when it comes to seafood purchasing.

That's according to Bob Cerullo, director of seafood for Wakefern Food Corp, the largest retailer-owned cooperative in the United States.

Speaking at the Global Seafood Alliance GOAL conference in Seattle on Tuesday, Cerullo said the industry has "created a situation" in the latter part of 2022 where customers are finding less and less value in seafood, with "units in a lot of places across the store down dramatically."