Markets

Young's Seafood launches rebranded fish finger range at UK retailer Asda, and says it's bucking the 'shrinkflation' trend

The new brand will ditch the iconic Grimsby Dock Tower in place of a nod to the group's woman-owned roots.

Simon Smith, formerly the Young's Seafood CEO, took on a new role as vice chairman at Young's parent company Sofina Europe.
Simon Smith, formerly the Young's Seafood CEO, took on a new role as vice chairman at Young's parent company Sofina Europe.
  • Matthew Wilcox
Young's SeafoodGrimsbyBirds EyeSofina FoodsEight Fifty Food Group
Published 17 August 2022, 07:19Updated 17 August 2022, 12:50