Whitefish

'People are going to have to be more adventurous': Ukraine crisis forces UK fish and chip shops to trial cheaper alternative species

Runaway whitefish inflation linked to fallout from Russia's invasion of Ukraine and the already damaging cost of living crisis may force a rethink among businesses and consumers.

The UK public has long shunned substitutes for cod and haddock in their fish and chips. Could this be about to change? Vini Grollaku collects Norwegian cod from the deep fat fryer with Esmar Fezullra at the Rock & Sole Place in London.
The UK public has long shunned substitutes for cod and haddock in their fish and chips. Could this be about to change? Vini Grollaku collects Norwegian cod from the deep fat fryer with Esmar Fezullra at the Rock & Sole Place in London.Photo: Jeff Gilbert
TilapiaSaitheFarmed whitefishAtlantic codHaddock
Published 28 March 2022, 07:01Updated 29 March 2022, 12:15