In the aquaculture industry, it's traditionally been fish farming companies that have held the advantage in negotiating deals with equipment suppliers, using their size to squeeze margins and take advantage of the highly fragmented equipment sector.
As the aquaculture industry expands, however, the relationship between the two segments is changing.
The hunt is on for new technologies for raising fish more efficiently and sustainably, sparking growth and consolidation in the equipment sector, and giving increased negotiating power to the suppliers of a wide range of fish farming equipment.