The North Atlantic Pelagic Advocacy Group (NAPA), a collective of more than 50 retailers and supply chain businesses working together to secure sustainable management of key pelagic stocks, is ramping up pressure on fisheries ministers in the North Atlantic, and warning that they will be forced to shift supplies further away if fisheries conservation measures aren't taken, potentially harming the countries' seafood industries.

The Northeast Atlantic coastal states -- the EU, United Kingdom, Iceland, Norway, the Faroe Islands, Greenland and Russia -- are due to meet at the end of October with the intention of establishing a shared management plan and allocation system for the main pelagic stocks in the Northeast Atlantic -- mackerel, herring, and blue whiting.