The spectacular share price collapse of Atlantic Sapphire on Thursday morning following a devastating fire at its Danish operation on Wednesday night is a clear indicator that investors are rapidly losing confidence in the company.

In early morning trading on Thursday Atlantic Sapphire’s share price plunged by as much as 24 percent, shaving around NOK 1 billion (€98.7 million/$116 million) off the company’s market value in the blink of an eye.

At the time of close on Thursday, the company's shares were being traded at NOK 36.35