April marked the first month since the start of the pandemic that US retail sales of fresh seafood surpassed those of frozen fish and shellfish, according to data released by IRI and analyzed by Texas-based market research firm 210 Analytics.

US retail sales of fresh seafood reached $552 million (€454.7 million) in April, up 11.5 percent from April 2020, helped in part by Easter holiday buying. Fresh seafood also managed unit and volume sales increases of 6.6 percent and 8.5