UK whitefish processing giant Young's Seafood landed a new listing with UK frozen foods retailer Iceland for its Gastro Bakes brand, and secured major funding from the Association of Genuine Alaska Pollock Producers (GAPP) to help promote the product.
The two-pack Mediterranean Tomato and Cheese and Leek Gastro Bakes are made from Alaska pollock and will be sold at Iceland's 900 stores across the United Kingdom.
Greenland Seafood is one of mainland Europe’s largest producers of frozen seafood products and employs approximately 600 people across its two manufacturing sites in France and Germany.
The business gives Eight Fifty a significant platform in mainland Europe, complementing the group’s existing UK seafood division, led by Young’s Seafood.
Following the acquisition, Eight Fifty will have sales of around £1.7 billion (€1.9 billion/$2.2 billion) and employ more than 8,000 people across 21 sites in the UK, Ireland and mainland Europe.
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