For the first time in 15 years, frozen seafood sales growth topped fresh and chilled at UK retail, and two of the country’s largest frozen fish suppliers say the trend is poised to continue.

Frozen seafood sales rose 6 percent to £964.4 million (€1.1 billion/$1.2 billion) in the 52 weeks through April 18, peaking over a three-week period toward the end of March, when the UK government began implementing strict lockdown measures and consumers took to buying foods they felt could help them deal with their new house-bound reality.