Grimsby-based Young's Seafood redesigned its chilled range of seafood products offered at Walmart-owned retailer Asda, among others.

The new packaging was designed based on findings o recent consumer research, where 92 percent of shoppers surveyed found the new pack design "appealing."

The design also aims to draw in health conscious and younger shoppers, thanks to the health-centric messaging on the packs.

Eight Fifty Food Group, Young's owner, completed its acquisition of German pollock producer Greenland Seafood in December.