Grimsby-based Young's Seafood just launched its new advertising campaign "Masters of Fish," on various channels such as ITV, Sky, Channel 4 and Channel 5.
This advert is Young's longest running campaign and aims to reach 33 million shoppers through May.
The campaign is made up of four clips, each showing ordinary people using Young's products at different meal occasions, including a family dinner, date night or post-workout meal.
“As a brand, Young’s is passionate about giving consumers confidence to enjoy fish more often, and our new campaign shows how easily our Chip Shop and Gastro ranges make it to master mealtimes," said Yvonne Adam, managing director of Young’s frozen business.
