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Whitefish suppliers step up efforts to tell the real story of 'cheap and rubbish' frozen fish

Recent research suggests Brits are still wary of frozen seafood, but the Frozen at Sea Fillet Association's new boss is ready to get the facts out to consumers.

Lisa Leinebo Pinheiro, sales director at Norwegian whitefish supplier PHL Seagold, one of the Frozen At Sea Fillet Association members.
Lisa Leinebo Pinheiro, sales director at Norwegian whitefish supplier PHL Seagold, one of the Frozen At Sea Fillet Association members.Photo: Pressefoto
Published 15 October 2021, 06:00Updated 23 November 2021, 01:47
United KingdomFrozen at Sea Fillets Association (FASA)Fish and ChipsAtlantic codHaddock