'We learned our lesson': Danish trading group pivots away from China to Europe, with new markets in its sights

It makes sense to produce products for the European market in Europe, and Nowaco has set up two new European production hubs.

23 March 2023 4:02 GMT Updated 27 March 2023 9:29 GMT

By Hanna Gezelius

Denmark-based trading company Nowaco has pivoted away from its reliance on China, and now sees growth opportunities for its seafood division in Europe, the United States and Africa.

Nowaco's seafood division is one of the group's key focus areas for growth, CEO Katja Nowak Nielsen told IntraFish.

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'We learned our lesson': Danish trading group pivots away from China to Europe, with new markets in its sights